Elite service providers, the top 5%, have the biggest and most profitable clients. They rarely compete on price, and they do well in good and bad markets. What do these elite providers do differently than the rest of us to win in competition? The short answer is that they engage clients at a deeper personal and professional level, a Third Level. That leads to greater success and career satisfaction and less price competition. Once clients narrow their options to a short list [...]
We teach your top producers how to take their game to the next level. That’s because you get a much better return (10 times better!) sooner by investing limited training dollars in your top producers. Most training dollars are spent on mid to low level people. The objective is to get them to perform more like your top producers. Little or no money is spent on training the top people because they are already very good, or so the thinking [...]
The author is the instructor – most training companies leverage their content by hiring professional trainers who know a lot about the training content but no much about their client’s business. Bob Potter customizes and conducts all of his own training. He is not only the author of the books and the designer of the training, he also served in senior roles of his target audiences (Investment banking, professional services, consulting, commercial real estate) so he has the credibility and [...]
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