Articles

Bob Potter is a frequent speaker and writer on the subject of winning and retaining clients. His articles have appeared in numerous publications. A sampling of his speech topics and articles can be found below.

• Don’t Be Satisfied With Satisfied Clients
• Charles Barkley vs. Phil Mickelson: Why you should invest in your best people – now
• Third Level Selling™  Building A Strategic Partnership
• Why Are You Better? Building Preference Vaule to Beat the Competition
• Three Keys To Winning RFP’s – How to improve your hit rate when responding to request for proposals.
• Herding Cats – How to manage business development without direct command and control.
• Strategic Empathy: Why Do Client’s Hire You? –  Align your tactics and message to your clients motivation and process.