Who We Are

Bob Potter

Bob Potter is the managing principal of RA Potter Advisors LLC, a marketing and sales strategy consulting practice for service providers. He is the author of Selling Real Estate Services: Third Level Secrets of Top Producers  and Winning In The Invisible Market: A Guide To Selling Professional Services In Turbulent Times and Developer of the Third Level Sales and Service training programs.

Bob spent 35 years in business development with companies that included IBM, McGraw-Hill, Dean Witter and MBIA. He has opened new markets in the U.S., Mexico, Australia and Asia. He co-founded, then merged REALBID, an Institutional real estate Internet company with COMPS, which was then sold to Costar Group. He started RA Potter Advisors 14 years ago to help service providers win and retain committed clients. Bob received his B.A. degree from Santa Clara University and his M.B.A from UC Berkeley.


Our mission is to help you:

  • Access and acquire new clients
  • Win more in competition and away from price
  • Accelerate and expand client relationships
  • Accelerate your message and make it easier for clients to choose you
  • Create committed client partners who sell for you